How 2 Make Promo Groups Work 4 U
One of the most important aspects of being an author is promotion. Everyone has to learn to make use of the tools out there to start what is known as name branding. Name branding is basically where an author makes their name known.
I too had to learn about promotions and hope to teach you a little today. First, please notice the title to this topic. This title is in the abbreviated format used when sending a twitter or a text message. There are a lot more in this arsenal which is why I wanted to expose you to the slang from the get go.
Alright, let’s talk briefly about what it out there. But first, I need to suggest that each and every author get an account specifically with their name. One good place to go is to gmail. The accounts are free and chances are you should be able to find an acceptable email address. I’m a prime example. I love x’s and odd a lot. I already had email@example.com and knew I needed a second account. So my second email account for promotion became firstname.lastname@example.org.
Here are just some of the ways you can promote yourself on the internet:
10. Live Journal
Let’s start with these ten as these are the best known and I have a presence, sometimes more than one, in each area.
Facebook is a social networking site and has worked out to be mainly adults. Here you set up your profile and befriend people. (www.facebook.com/oddlynn3)
Twitter is the place where you answer the question ‘What are you doing now?’ in 140 characters or less. The title of this article is something I would tweet. Yeah, each of these have their own language.(www.twitter.com/oddlynn)
MySpace is the social networking place for the younger set. It has music and more plus a lot of cool backgrounds. (www.myspace.com/lynncrain)
Blogspot is run by Google and is a place where you can post longer pieces. Here you can establish a following who will drop by to read your weekly or even daily posts. Again, this one can be customized to your needs. (www.themanyshades.blogspot.com; www.lynncrain.blogspot.com)
Yahoogroups is one of my favorites. These are like the bulletin board systems of old. Here people join the ‘loop’ and you can converse anytime you want. People have to join your group. These work especially well for authors as you can gather a following plus you only have to post your information in a few loops for the word to get out about your latest book or newsletter. I personally belong to over 100 yahoogroups on which I promote. Here you can post your covers, do daily excerpts of your books and continually notify your readership of your calendar (http://groups.yahoo.com/group/XtraOrdinaryRomance)
Ning is another social networking site which is really cool in some aspects. This one allows you to really structure what everyone sees and does. Here you can have a page on many, many groups. This one is also great for authors because of that very aspect. Right now, I have eleven pages on eleven different groups. It’s fun and interesting.
Booktour is a very interesting concept as it works like...well...a booktour. You sign up and then can get hosted to make special appearances on other author sites or blogs.
Goodreads is a social networking site where you recommend books to others. It is almost like a library and you can review each of the books you read.
YouTube is the site where you upload videos. This is where an author would make a ‘book trailer’ and upload it for people to see. Now a book trailer is similar to a movie trailer in it is all visual. These are fairly new to the promotion arena and you can do one yourself with Windows Movie Maker or have one made. Check my channel out as I have links to other book trailers I like. (http://www.youtube.com/user/LynnCrain)
LiveJournal is yet another social networking site and was one of the first. While similar to all the other sites, it has some subtle differences. Again it seems to be a hangout for an older crowd. (www.lynncrain.livejournal.com)
Now this a very quick rundown on just some of the many ways to promote yourself. Start with one. Once you gain confidence with that one, add another. Soon you will find yourself all over the net. And that’s exactly where you want to be.
This is more than enough to get you started on the promotions tour. Good luck and don’t hesitate to email me with any questions you might have.
Experience the Magic